NEWS8 November 2012

Cambiar hires Hunter from General Mills to associate role

North America People

US— Market research management consultancy Cambiar has hired former General Mills chief Jeff Hunter as an associate with a focus on marketing sciences, growth strategies and emerging markets.

Hunter (pictured), who retired from his role as senior director for consumer insights at General Mills earlier this year, is a former trustee of the Marketing Science Institute, a past president of the Market Research Council and served on the board of directors at the American Marketing Association.

Simon Chadwick, managing partner at Cambiar, said: “Jeff is a tremendous addition to our team. He is one of the most respected researchers in the United States and a highly regarded observer of the key trends in research.”