NEWS3 January 2012

Call Genie agrees VoodooVox acquisition

M&A North America

CANADA— Digital mobile advertising firm Call Genie has agreed to acquire the assets of US-based data analytics and mobile advertising network VoodooVox.

Call Genie will issue 11,250,000 of its shares to VoodooVox shareholders, with $1.8m in cash payments dependent on net income performance over time.

It expects to use the VoodooVox Analytics tool, which provides real-time demographic information on phone calls and mobile ad traffic, to strengthen its pay-per-call advertising offering.

Call Genie president and CEO Michael Durance said: “The more pay-per-call advertisers know about their callers, the more success they’ll have with their campaigns. Our goal is to create a smarter mobile ad network, and VoodooVox gives us audience insights that benefit key stakeholders in the mobile advertising ecosystem.”

The deal is expected to close this month.