Call Genie agrees VoodooVox acquisition
Call Genie will issue 11,250,000 of its shares to VoodooVox shareholders, with $1.8m in cash payments dependent on net income performance over time.
It expects to use the VoodooVox Analytics tool, which provides real-time demographic information on phone calls and mobile ad traffic, to strengthen its pay-per-call advertising offering.
Call Genie president and CEO Michael Durance said: “The more pay-per-call advertisers know about their callers, the more success they’ll have with their campaigns. Our goal is to create a smarter mobile ad network, and VoodooVox gives us audience insights that benefit key stakeholders in the mobile advertising ecosystem.”
The deal is expected to close this month.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments