CACI to be exclusive data provider for JICPOPS

UK — The UK advertising industry’s Joint Industry Committee for Population Standards (JICPOPS) has appointed data consultancy CACI to be its sole data provider.

CACI has been part of the team providing data for JICPOPS since 1998 and has now been confirmed as the exclusive source of official data in the UK.

JICPOPS was set up in 1998 and ensures comparable population statistics for measuring audience for all UK media. It provides advertisers and market researchers across all media sectors – including online, newspapers, broadcast, radio and out-of-home.

Roger Holland, executive chairman at JICPOPS said: “CACI has been our trusted partner for almost two decades. It has proved it sets the standard for providing UK population statistics. JICPOPS will continue to enable standardised market research in the UK and an invaluable resource for the British media and marketing industries.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts