NEWS26 February 2015

CACI to be exclusive data provider for JICPOPS

News UK

UK — The UK advertising industry’s Joint Industry Committee for Population Standards (JICPOPS) has appointed data consultancy CACI to be its sole data provider.

CACI has been part of the team providing data for JICPOPS since 1998 and has now been confirmed as the exclusive source of official data in the UK.

JICPOPS was set up in 1998 and ensures comparable population statistics for measuring audience for all UK media. It provides advertisers and market researchers across all media sectors – including online, newspapers, broadcast, radio and out-of-home.

Roger Holland, executive chairman at JICPOPS said: “CACI has been our trusted partner for almost two decades. It has proved it sets the standard for providing UK population statistics. JICPOPS will continue to enable standardised market research in the UK and an invaluable resource for the British media and marketing industries.”