NEWS24 April 2019

CACI and Huq Industries partner on geo-behavioural insight

News Retail UK

UK – Marketing technology and location planning specialist, CACI, has joined forces with behavioural measurement data firm Huq Industries, to offer new location planning and insight options for clients.


Drawing on Huq’s mobile panel of more than 60m participants worldwide, this data means CACI can survey how consumers engage with the physical retail environment over time to give insight into the evolving role of commercial centres and destinations, and what motivates consumers to visit them.

Alex McCulloch, CACI director said: “Location planning has been at the core of our business for 45 years, and so the opportunity that Huq’s behavioural data brings is clear for CACI. The observational quality and reporting detail available through Huq’s dataset allows us to develop powerful new insights across fast-changing and hard-to-measure domains.”

Conrad Poulson, CEO of Huq Industries added: “We’re delighted to work with CACI to bring our dataset into new domains through their impressive analyses and applications. This partnership validates our investment in data quality and reporting granularity, and the benefit this represents for researchers working within the geo-behavioural space.”