Lannan joins from smart pet technology company Wagz where she was digital marketing director. She has also worked at Dentsu’s Accordant Media and Pandora.

Lanna will report to C3 Metrics’ chief operating officer and co-founder, Jeff Greenfield, and lead several key projects for the company that focus on current and future accreditation of the attribution data cloud. She will work on the company’s product development to include new features – such as the C3 metrics attribution API – and lead partner integrations such as its attribution CRM partnership with Havas Helia.

Greenfield said: “Lauren’s expertise in the technology sector will be a tremendous asset for our customers as we advance our cross-platform attribution offering and continue to expand our capabilities through new features and partnerships.”