NEWS22 February 2012

C3 Metrics drafts ex-Nielsen boss Dimling to develop TV tool

North America People

US— Advertising analytics firm C3 Metrics has hired former Nielsen CEO John Dimling as an adviser to help develop the company’s new TV attribution modelling tool.

Dimling (pictured) joined Nielsen in 1985 and served as president and COO from 1993 to 1998, president and CEO from 1998 to 2001 and as chairman and chairman emeritus from 2002 to 2008.

Under his leadership Nielsen introduced people meters to measure television audiences and he played a part in developing the firm’s online measurement strategy.

C3 Metrics’ CEO Mark Hughes said: “Arguably no one has more depth in media measurement, and we turned to John for his insights, understanding, and long-standing relationships in television. We’re thrilled to have him help guide us while rolling out TV attribution to a limited set of clients wanting to integrate both TV and digital attribution.”