NEWS13 August 2009

Buy aims to boost MDLinx’s reach among cancer specialists

M&A North America

US— Healthcare panel firm MDLinx is hoping to gain access to a wider pool of cancer specialists following the acquisition of The SmartestDoc, a company that operates a popular oncology quiz website.

The SmartestDoc runs, which invites doctors to answer a series of questions every day on the subject of oncology to compete for the monthly accolade of Smartest Oncologist in America.

Primarily the deal is designed to deliver greater numbers of users for MDLinx’s oncology news and information services.

But it is also expected to have a knock-on benefit on the company’s survey panel business – with a combined audience of 7,000 US cancer specialists potentially available for participation in research projects.

The SmartestDoc acquisition was made by MDLinx’s parent company, So-net M3. The firm’s chief marketing officer Stephen Smith said: “The addition of The Smartest Oncologist in America clearly strengthens our ability to reach oncologists in innovative and useful ways.”