The company’s marketing services division aims to deliver improved return on marketing investment through customer identification, business intelligence, data warehousing and direct marketing for the retail, healthcare and consumer package good industries.

President Charles Wetzel said: “Jim’s customer-centric approach to developing practical marketing insights, and his skill in creating high-impact marketing programmes, will create new and measureable value for Buxton’s clients.”

Buxton clients include, Taco Bueno, Weight Watchers, Lowe’s, Pei-Wei and West Marine.