Buxton appoints Sellers to lead marketing services

US— Retail analytics firm Buxton has hired Jim Sellers to lead its marketing services division. Sellers has held a range of marketing, general management and sales positions, with companies such as FedEx, Coca-Cola and the Royal Bank of Canada.

The company’s marketing services division aims to deliver improved return on marketing investment through customer identification, business intelligence, data warehousing and direct marketing for the retail, healthcare and consumer package good industries.

President Charles Wetzel said: “Jim’s customer-centric approach to developing practical marketing insights, and his skill in creating high-impact marketing programmes, will create new and measureable value for Buxton’s clients.”

Buxton clients include, Taco Bueno, Weight Watchers, Lowe’s, Pei-Wei and West Marine.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts