NEWS16 September 2010

Buxton appoints Sellers to lead marketing services

North America People

US— Retail analytics firm Buxton has hired Jim Sellers to lead its marketing services division. Sellers has held a range of marketing, general management and sales positions, with companies such as FedEx, Coca-Cola and the Royal Bank of Canada.

The company’s marketing services division aims to deliver improved return on marketing investment through customer identification, business intelligence, data warehousing and direct marketing for the retail, healthcare and consumer package good industries.

President Charles Wetzel said: “Jim’s customer-centric approach to developing practical marketing insights, and his skill in creating high-impact marketing programmes, will create new and measureable value for Buxton’s clients.”

Buxton clients include, Taco Bueno, Weight Watchers, Lowe’s, Pei-Wei and West Marine.