NEWS21 January 2014

Business sample source launched by SSI

News North America

US — SSI (Survey Sampling International) has announced the launch of a new business sample source.

B2B InSSItes includes respondents from SSI’s proprietary panellists and blue chip partnerships and promises to segment respondents by their demographic, geographic and professional data. It also claims to combine live telephone interviewing with LinkedIn data and other proprietary procedures for respondent verification.

Bob Fawson, SSI chief access, supply and engagement officer, said: “Top brand loyalty managers have chosen to join our partnership program because we offer their members a new and different membership benefit, and a better survey-taking experience than older models.

“Partner enthusiasm for SSI’s innovative approach has enabled us to build a large, high quality, and robust sample.”

For more information, visit the SSI website.