Huitema led the Norstat Netherlands business following the acquisition of her company Respondenten.nl in 2021, until early 2025.

At Tellet, Huitema will lead business development globally, with a focus on strategic partnerships and expanding the business.

Tellet’s platform supports AI-moderated qualitative research interviews. The business is headquartered in Amsterdam with a further office in the UK.

Greg Burke, chief executive at Tellet, said: “Yvette brings a rare mix of entrepreneurial drive and deep industry credibility.

“She understands the research ecosystem inside out, and she knows what it takes to build solutions that researchers love. Her arrival is a big step forward for Tellet as we scale globally.”