NEWS27 August 2020

Brown to lead Nielsen’s cross-media strategy

Media News North America People Privacy

US – Nielsen has promoted Scott Brown to general manager, audience measurement as part of the company’s plans to update its approach.

In the new role, Brown (pictured), previously chief technology officer for Nielsen’s measurement products, will be responsible for efforts to bring together linear TV, advanced TV and digital tools.

Brown is leading Nielsen’s process of changing its measurement methodology in response to developments including the industry-wide decreasing reliance on cookies. 

He will also lead on plans to incorporate addressable advertising into TV measurement.

Eric Bosco, chief product officer for Nielsen Media, said: "Scott will play a critical role in bridging all of our measurement solutions together to ensure that we meet the evolving needs of the market." 

@RESEARCH LIVE

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