NEWS26 July 2012

Brodsky to conduct Symphony’s research

North America People

US— Consumer insight and advertising effectiveness agency Symphony Advanced Media has strengthened its senior team with the appointment of Joel Brodsky as its new chief research and insights officer.

Brodsky, formerly of MarketShare Partners, will expand the agency’s consumer panel and develop its technology and insights engine.

Visual IQ’s Phil Lambert and ComScore’s Dan Kidd have been given the roles of VP of client solutions and senior director of client solutions respectively.

The appointments follows news that Symphony and the Coalition for Innovative Media Measurement (CIMM) are to collaborate on new ways to measure cross-platform advertising effectiveness.