Brodsky to conduct Symphony’s research
Brodsky, formerly of MarketShare Partners, will expand the agency’s consumer panel and develop its technology and insights engine.
Visual IQ’s Phil Lambert and ComScore’s Dan Kidd have been given the roles of VP of client solutions and senior director of client solutions respectively.
The appointments follows news that Symphony and the Coalition for Innovative Media Measurement (CIMM) are to collaborate on new ways to measure cross-platform advertising effectiveness.
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