NEWS31 May 2013

BritMums adds a dash of Voodoo to mummy blogger gathering


UK — Research agency Voodoo has struck a deal with ‘mummy blogger’ collective BritMums to carry out research among the delegates at their upcoming live event.

Voodoo’s joint MD Vaughan Flood said the company would be running debate sessions during the event, BritMums Live, which takes place on the 21–22 June.

Topics up for discussion include:

  • How does influence work online?
  • How do you maximise digital word of mouth?
  • What mums want and what they worry about

The BritMums’ network includes 5,000 bloggers, who between them rack up 36m page views each month. Flood described them as the “mavens and connectors that you need to meet”.

Other live events Voodoo plans to attend this year include the Latitude and Reading and Leeds Festivals, marking the 11th year on the road for it’s Magic Bus research project.