Breaking Blue Research joins Cello Health Insight

Part of Cello Health since 2005, Breaking Blue will now become an operationally integrated part of Cello Health Insight. It will retain its brand name and identity, while being marketed as ‘A Cello Health Insight Business’.

It will continue to focus on technology and consumer, functioning as a distinct unit of CHI. Its staff and leadership will remain the same with Breaking Blue combining forces on specialist functions such as behavioural science and data analytics. It will now share operational resources with CHI.

Breaking Blue managing director, Kate Andersen (pictured), said: “The formal operational merger of these two companies is a natural next step for us.”

Breaking Blue’s clients include 3M, BT, Canon, dunnhumby, Hewlett-Packard and the NHS.