NEWS12 June 2014

Brass Insight rebrands as Trinity McQueen

UK — Market research agency, Brass Insight, has changed its name as part of an MBO led by its joint managing directors, Anna Cliffe and Robin Horsfield.

The renaming to Trinity McQueen signals the start of its separation from its parent company, the integrated digital and marketing services agency, Brass.

Trinity McQueen employs 30 people across its two offices in London and Leeds and specialises in retail, grocery, FMCG, digital and tech, comms and B2B sectors.

Commenting on the change, Robin Horsfield said, “Our business is in a very different place to where it was a few years ago: we’ve invested in new services, doubled our turnover and expanded our operations in London and Leeds. A new identity is crucial in supporting our growth strategy of entering new vertical sectors and extending our international footprint.”

On the choice of design, Anna Cliffe said: “We wanted a brand and a fresh look that’s ours and represents where we’re taking this business. It’s modern and creative, yet plays to our core strengths of service delivery and reliability.”

The agency first started in 1997 as an insight team within Leeds based communications agency Brahm.