NEWS20 January 2017

Brandwatch launches historical data tool

News UK

UK – Social intelligence company Brandwatch has launched Unlimited Historical Data, an analysis tool giving users access to three years’ worth of data.

Person using Twitter app on phone

The search uses the Twitter decahose ( 10% random sample of Tweets) plus Brandwatch’s archive of online conversation. The company applies spam filtering and metadata indexing to ensure accurate and relevant data.

Pat Phelan, executive vice-president of global customer success at Brandwatch, said: “Speed isn’t usually seen as important in regards to historical data. But the large socially mature companies we work with want immediate answers to a number of varied questions each day.

“Discovering exactly what consumers think about the latest new hair trend, for example, is almost impossible to do quickly, without a reliable backlog of historical data. With Unlimited Historical Data, these complex questions can be answered in a matter of minutes.”