Designed to “bring business insights to life”, Vizia 2 makes it easier to present data in a compelling way. It can integrate data from Salesforce, and includes a development framework so clients can build custom apps to run on the Vizia platform.

Organisations using the technology include the tech giant Dell.

Brandwatch’s CEO Giles Palmer said: “We’ve been hard at work taking what many of our customers already know as Vizia, a social media command centre that was, and still is, the best in the market, and building on it to create a rich new experience. Our goal with Vizia is to help businesses share insights in a massively better way.”