Gaunt joins the company from Ferrero UK & Ireland where she was head of insight and follows the recent appointment of Josh Hunt as client director and the return of Alex Smith to the company as insight & strategy consultant.

Brand Potential managing director Mary Say commented: “[Gaunt’s] expertise in category strategy and shopper insight brings a powerful commercial addition to our current insight and innovation offer; it is the obvious next step in helping our clients to unlock the potential in their brands and categories and get ideas to market.”