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NEWS24 February 2017

BrainJuicer seeks to rebrand as System1

Behavioural economics News UK

UK – Following the launch of its System1 advertising agency, BrainJuicer has announced that it intends to adopt the System1 name across the group. 

According to this morning’s announcement, the company feels that, having adopted the System 1 approach to market research and launched a System 1 advertising agency (System 1 Agency), its growth ‘will be better served by adopting the System1 name across the group'. 

The name change will be put to the company’s shareholders in a general meeting in March. If approved, the re-branding will be launched with effect from April 1 2017.

“Having pioneered System 1 approaches to market research, we want to lead their adoption and champion the benefits of System 1 thinking in producing and predicting profitable growth for clients,” said John Kearon (pictured), founder of BrainJuicer, who will be CEO of System1 Group.

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