BrainJuicer seeks to rebrand as System1

According to this morning’s announcement, the company feels that, having adopted the System 1 approach to market research and launched a System 1 advertising agency (System 1 Agency), its growth ‘will be better served by adopting the System1 name across the group'. 

The name change will be put to the company’s shareholders in a general meeting in March. If approved, the re-branding will be launched with effect from April 1 2017.

“Having pioneered System 1 approaches to market research, we want to lead their adoption and champion the benefits of System 1 thinking in producing and predicting profitable growth for clients,” said John Kearon (pictured), founder of BrainJuicer, who will be CEO of System1 Group.