NEWS10 September 2012

BrainJuicer launches India practice with ex-McKinsey associate

Asia Pacific People

INDIA— BrainJuicer has opened a new practice in India and hired former McKinsey & Company partner Pooja Haldea as managing director for the country.

Haldea was previously associate partner at McKinsey, and led the EMEA digital marketing and marketing and sales practices across industry verticals including FMCG, food and beverage, healthcare and automotive.

The firm has also hired Sarah Cowell-Thomas, the founder of ethnographic research agency Honest Films, to serve as head of juice generation in India.

CEO John Kearon (pictured) said: “We are thrilled to add Pooja and Sarah’s talent and expertise to help our clients in India turn human understanding into business advantage.”