NEWS17 April 2013

BrainJuicer appoints Leach at Behavioural Labs

North America People

US — Research agency BrainJuicer has appointed Will Leach as vice-president of its Behavioural Labs.

Leach was formerly director of strategic insights at PepsiCo where he led subsidiary Frito-Lay’s shopper insights experiment labs.

BrainJuicer Labs managing director Orlando Wood said: “Will’s passion for behavioural economics and his experience of how to apply it to brands and shopping environments at PepsiCo make him the perfect advisor to clients who want to learn how to use the behavioural sciences to their advantage.”