BrainJuicer appoints Leach at Behavioural Labs
Leach was formerly director of strategic insights at PepsiCo where he led subsidiary Frito-Lay’s shopper insights experiment labs.
BrainJuicer Labs managing director Orlando Wood said: “Will’s passion for behavioural economics and his experience of how to apply it to brands and shopping environments at PepsiCo make him the perfect advisor to clients who want to learn how to use the behavioural sciences to their advantage.”
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