NEWS1 May 2011
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Insight & Strategy
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Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
“Having the decision maker in the room when the quote comes out is just so much more powerful than seeing it on a PowerPoint slide.”
We speak to Trevor Culpin, marketing manager of B&Q’s TradePoint business, about the importance of getting up close and personal with customers.
Read our full interview with Trevor Culpin from the May issue of Researchhere.
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