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NEWS1 May 2011

B&Q’s Trevor Culpin discusses hands-on research


“Having the decision maker in the room when the quote comes out is just so much more powerful than seeing it on a PowerPoint slide.”

We speak to Trevor Culpin, marketing manager of B&Q’s TradePoint business, about the importance of getting up close and personal with customers.

Read our full interview with Trevor Culpin from the May issue of Researchhere.