Boyko joins the company from Helion Market Research, where he was global director of client solutions. He has previously held insight roles at Ipsos and Procter & Gamble.

Based in Leuven, Boyko will lead the customer insight division, which focuses on consumer trends, and the marketing effectiveness team, which provides insights on the efficacy of marketing activities.

Wim Boesmans, commercial director for Belgium, GfK, said: “Richard will be instrumental in deepening our client relationships and delivering solutions to their key business questions.”