BluHorn integrates comScore data into platform

This partnership, intended to make the media buying process more efficient, means that media buyers who are joint clients of BluHorn and comScore can now directly access comScore data in their BluHorn accounts.

“Having comScore data directly integrated in our media buying software makes the whole process so much faster,” said Courtney Nichols, vice president of client relations for BluHorn.

“The data will be loaded directly into the worksheets. Clients no longer have to get the data somewhere else and input manually, saving a lot of time and effort for our clients.”