NEWS21 August 2013

Blueocean joins DAA

North America People

US — Research and analytics firm Blueocean Market Intelligence has joined the Digital Analytics Association (DAA).

Founded in 2004, DAA has more than 3,000 members worldwide representing 40 countries and Blueocean said it was joining as part of its efforts to help shape and advance the digital marketing and digital analytics industries and comes a month after hiring Anees Merchant as senior vice-president of digital analytics.

“We’ve recently expanded our offerings in digital analytics and marketing in response to current marketplace needs,” said BlueOcean CEO Kumar Mehta. “The industry is advancing rapidly, and we’re doing everything possible to stay in at the front of the curve. Joining the DAA was a natural step for us.”