NEWS27 September 2013

BlueOcean appoints McGuire as VP client development

North America People

US — Research and analytics firm Blueocean Market Intelligence has appointed Shannon McGuire as vice-president of client development.

McGuire joins from Maritz Research where he was vice-president, senior account manager and is also founder and president of CRM platform Relationship Mapping.

Blueocean Market Intelligence CEO Kumar Mehta said: “[McGuire] has the expertise and service dedication necessary to help our clients incorporate a 360 degree perspective around their most difficult challenges and a proven track record of helping clients drive growth and increase profitability.”