NEWS20 October 2021

Blue Yonder hires R&D associate director

FMCG News People UK

UK – Research and innovation company Blue Yonder Research has appointed Caroline Benfield as associate director in its research and development insight specialist division, Sense:Lab.

Caroline Benfield

Prior to Blue Yonder, Benfield (pictured) spent four years as research manager at DJS Research and has also previously worked at Swift Research. Her background includes experience of working in R&D insights.

Blue Yonder, based in Leeds, run an insights agency and in-house tech incubator. The company formed its product testing facility Sense:Lab earlier this year.

Kate Binner, director, Sense:lab, said: “Caroline is extremely experienced with fast moving consumer goods (FMCG) brands in R&D technical insights and I am very excited that Caroline is bringing that wealth of experience to the team.”