Blue Yonder hires R&D associate director
Prior to Blue Yonder, Benfield (pictured) spent four years as research manager at DJS Research and has also previously worked at Swift Research. Her background includes experience of working in R&D insights.
Blue Yonder, based in Leeds, run an insights agency and in-house tech incubator. The company formed its product testing facility Sense:Lab earlier this year.
Kate Binner, director, Sense:lab, said: “Caroline is extremely experienced with fast moving consumer goods (FMCG) brands in R&D technical insights and I am very excited that Caroline is bringing that wealth of experience to the team.”
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