Bloosky Interactive acquires Tracking202
Tracking202 co-founders Wes Mahler (pictured) and Steven Truong will stay with the firm having taken an equity stake in Bloosky as part of the deal.
Its software aims to help marketers track, analyse, manage and optimise their online pay-per-click ad campaigns.
Bloosky CEO Matt Cook said: “Bloosky’s vendors and partners are the ones who will reap the greatest reward from this acquisition. Our relationships and broad-based research will translate into high-volume response rates, sustainable revenue and high quality customer transactions.”

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments