NEWS7 June 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US— The founders of pay-per-click analytics firm Tracking202 have struck a deal to buy it back from direct marketing agency Bloosky Interactive – less than a year after the original deal was completed.
Writing in the company blog, Tracking202 co-founder Wes Mahler (pictured) said that he and the firm’s other founders had “undone” the deal and that along with “a few members of the original team will be heading up the direction of the company going forward”.
“As many of you know, Tracking202 was acquired by another company in our space known as Bloosky Interactive last November,” wrote Mahler. “Since then many things have changed. A lot of things happened and as some of you may or may not know, I was no longer part of this company for the past few months. This has all changed now.”
Mahler said his aim was to bring back “the original Tracking202 culture that many of you have grown to know and fallen in love with”
He did not go into details about what led to the re-acquisition of Tracking202 and neither his company nor Bloosky had returned calls seeking comment at the time of publication.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Julian Adams of @decodingloyalty reflects on how drawing on social identity can help marketers to challenge the sta… https://t.co/TcdyOopBeL
Google tests AI chatbot https://t.co/mLfLNNmDeN #mrx #marketresearch
Insight Association seeks clarity on Colorado Privacy Act https://t.co/9IBlTufUNb #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Survey Manager
£–40000
Hasson Associates
Director – Strategy and Advisory Team
£80000–100000
University of Edinburgh
Market Insight Manager
Grade UE07
Related Articles
RT @amsr_uk: NEW BOOK LAUNCHED on "British love affair wd pets" uses Archive as a source "From pet economics to pet cemeteries, this wo…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments