NEWS7 June 2010

Tracking202 founders buy back business from Bloosky Interactive

M&A North America

US— The founders of pay-per-click analytics firm Tracking202 have struck a deal to buy it back from direct marketing agency Bloosky Interactive – less than a year after the original deal was completed.

Writing in the company blog, Tracking202 co-founder Wes Mahler (pictured) said that he and the firm’s other founders had “undone” the deal and that along with “a few members of the original team will be heading up the direction of the company going forward”.

“As many of you know, Tracking202 was acquired by another company in our space known as Bloosky Interactive last November,” wrote Mahler. “Since then many things have changed. A lot of things happened and as some of you may or may not know, I was no longer part of this company for the past few months. This has all changed now.”

Mahler said his aim was to bring back “the original Tracking202 culture that many of you have grown to know and fallen in love with”

He did not go into details about what led to the re-acquisition of Tracking202 and neither his company nor Bloosky had returned calls seeking comment at the time of publication.