NEWS2 November 2017

Blis announces in-store data partnerships

Data analytics Mobile News North America Retail

US – Mobile location data company Blis has announced partnerships with third-party data and analytics firms Oracle Data Cloud, RSi’s Ansa, IRI and PushSpring, to improve measurement of in-store sales.

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The partnerships will provide a more comprehensive understanding of consumer behaviour online and in-store.

Oracle Data Cloud creates advanced audience segments using purchase-based data as well as lifestyle and online behavioural data. This deal will allow Blis customers to target category and brand buyers at scale.

RSi’s Ansa provides store-level point-of-sale data to measure the impact of digital ads on in-store sales uplift at retailers, while IRI’s point-of-sale data from retailers and CPG companies allows brands to measure in-store sales uplift as a result of digital media campaigns.

The PushSpring partnership, meanwhile, will allow Blis to target users based on what apps they have downloaded.

Blis clients include Samsung, McDonald's, HSBC, Mercedes Benz and Peugeot.