NEWS18 August 2016
US — Software giant Oracle has launched what it claims to be the biggest B2B audience data marketplace, offering 400 million business profiles to marketers.
Oracle Data Cloud’s B2B marketplace is designed to help make programmatic and data-driven B2B marketing easier, giving B2B marketers a customisable and scalable targeting solution.
According to Computer Business Review, specific segments can be targeted, such as account-based marketing, company past purchases, event-based marketing and OnRamp for B2B. The marketplace offers 700 enhanced Oracle B2B audience segments, in addition to a B2B audience marketplace with over 4,000 pre-built audiences from partners.
“Our B2B audience solution is designed to provide the digital targeting flexibility and scale that B2B marketers need, our account-based marketing backbone recognises that effective digital B2B marketing should support a company’s sales goals by focusing on the accounts it is trying to reach,” said group vice president of Oracle Data Cloud, Rob Holland.
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