NEWS18 August 2016
US — Software giant Oracle has launched what it claims to be the biggest B2B audience data marketplace, offering 400 million business profiles to marketers.
Oracle Data Cloud’s B2B marketplace is designed to help make programmatic and data-driven B2B marketing easier, giving B2B marketers a customisable and scalable targeting solution.
According to Computer Business Review, specific segments can be targeted, such as account-based marketing, company past purchases, event-based marketing and OnRamp for B2B. The marketplace offers 700 enhanced Oracle B2B audience segments, in addition to a B2B audience marketplace with over 4,000 pre-built audiences from partners.
“Our B2B audience solution is designed to provide the digital targeting flexibility and scale that B2B marketers need, our account-based marketing backbone recognises that effective digital B2B marketing should support a company’s sales goals by focusing on the accounts it is trying to reach,” said group vice president of Oracle Data Cloud, Rob Holland.
Related Articles
The world's leading job site for research and insight
Resources Group
Research Manager – Consumer – Neuro / Behavioural Science
£35,000–£40,000 + Benefits
Resources Group
Product and Portfolio Manager (Marketing) – Not for Profit Research (Health/Social)
To £46,000
Resources Group
Research Manager – Education Research – Leading Social Research Agency
£35,000–£47,000 + strong benefits
Featured company
-
Town/Country: Aylesbury
Tel: +44 (0)7969 249175
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
-
Town/Country: Bristol
Tel: 020 7138 3041
OnePoll delivers international market research and communication solutions to global brands, ambitious start-ups and news media outlets . Established since 2003, our experts specialise in optimising online research, working with . . .
-
Town/Country: London
Tel: +44 (0)20 7349 1190
B2B International is the leading global business-to-business market research specialist. With offices across Europe, North America and Asia-Pacific, and experience researching every geography and industry vertical imaginable, we are . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments