NEWS22 September 2021

Black Swan, Netbase Quid and Meltwater join Twitter partner programme

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UK – Twitter has added several consumer, social and market insights businesses to its partner ecosystem.

social media icons on a phone screen, including Facebook, Twitter, Instagram

Consumer intelligence business Black Swan Data, information company Bloomberg, social media management business Hootsuite, social analytics platform ListenFirst Media, social intelligence firm Meltwater, consumer and market intelligence company Netbase Quid, and consumer intelligence business Talkwalker have joined the programme.

The seven companies join existing partners Brandwatch, Dataminr, NTT Data, Salesforce, Sprinklr and Sprout Social.

Twitter’s official partner programme is used by businesses to find tools that help them use Twitter more effectively, in areas incluidng consumer and market insights, customer feedback and brand monitoring.

Sonya Penn, head of Twitter developer platform, said: "We have a long history of working with industry leaders that build exceptional experiences to improve how brands understand and participate in the public conversation on Twitter, and we are thrilled to expand the programme."