NEWS10 November 2023

Bilendi & respondi expands offering with “Niche Sampling”

Data analytics News Trends

UK – Market research digital services company Bilendi & respondi has expanded its portfolio with a tool which will allow clients to reach difficult to reach target groups.


The tool, called “Niche Sampling”, leverages thousands of targeting criteria, meaning it can offer specific target research audiences to clients.

These include geo-located targets, passengers on particular public transport routes, individuals with rare medical conditions, consumers of luxury brands, aficionados of niche products, sports enthusiasts, B2B prospects, and more, both in Europe and worldwide. 

Bilendi & respondi, which is part of the French-headquartered research group Bilendi, highlighted the challenge of meeting specific audiences, given they represent just a small proportion of the population. It said many of its customers wanted to survey this hard-to-reach demographic.

Marc Bidou (pictured), CEO and founder of Bilendi, said: “With Niche Sampling, we can now expand our sampling opportunities even further, utilising our expertise not only through our proprietary panels but also through social media sampling."