White (pictured) has spent her career in consumer and shopper research, at companies including Mars, Kraft, PepsiCo and P&G and has been a client of Big Sofa's. She was most recently, global director of customer strategy and insights at SC Johnson.

Big Sofa’s CEO Simon Lidington said: “I am delighted Dorothy has chosen to join Big Sofa.  There’s no greater vote of confidence in the company than to have a respected global leader from a Big Sofa client join the team.  Dorothy has been hugely supportive from the day we met, and always encouraged us to be even bolder in our vision for disrupting the consumer research industry by using our tech and video analytics.”