Big launch for Google’s big data analysis tool
Social media intelligence firm Claritics was one of the early users of BigQuery, putting it to work in a web application to help game developers quickly analyse the behaviour of their users.
Crystalloids is another analytics firm which has spent some time working with the tool, on a project for holiday camp operator Center Parcs Europe. BigQuery was used to analyse Center Parcs’ customer reservation data to work out the optimal pricings for accommodation and to identify effective marketing strategies for targeting potential customers.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments