NEWS7 December 2012
NEW ZEALAND — HunchBuzz, an open innovation crowdsourcing platform with over 600,000 members, has launched in New Zealand.
The platform is in beta mode ahead of its full launch early next year. CEO Stephen Graham pitches it as a way for companies to manage the innovation process, mixing consumer research, feedback and idea generation.
“In order to successfully innovate with an open or closed community, businesses need to understand the complexities it may bring their organisation and how best to filter the generation of ideas so the experience is natural, valuable and new.”
The company is online at hunchbuzz.com.
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