BeMyEye raises $10.5m in funding

Led by new growth investor, FII Tech Growth, investment has also been secured from the company’s existing backers Nauta Capital, P101 Ventures, and 360 Capital Partners.

According to a statement released by BeMyEye, the company intends to use the investment to further accelerate its European expansion and scale the business globally.

Founded in 2011, BeMyEye collects insights on in-store retail merchandising from a panel of 500,000 smartphone users in Europe.

Luca Pagano, chief executive of BeMyEye, said: “FII Tech Growth’s entry is a key step in the company’s growth phase. We are facing an ever-growing demand from large international clients to enter new markets quickly. This funding will be used to accelerate the globalisation of our key products."