NEWS22 November 2017
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Insight & Strategy
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – Mobile data crowdsourcing company BeMyEye has secured $10.5m in series C funding.
Led by new growth investor, FII Tech Growth, investment has also been secured from the company’s existing backers Nauta Capital, P101 Ventures, and 360 Capital Partners.
According to a statement released by BeMyEye, the company intends to use the investment to further accelerate its European expansion and scale the business globally.
Founded in 2011, BeMyEye collects insights on in-store retail merchandising from a panel of 500,000 smartphone users in Europe.
Luca Pagano, chief executive of BeMyEye, said: “FII Tech Growth’s entry is a key step in the company’s growth phase. We are facing an ever-growing demand from large international clients to enter new markets quickly. This funding will be used to accelerate the globalisation of our key products."
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