Behaviorally opens Thailand hub

Prior to joining Behaviorally, Supanichvorapart (pictured) was in the strategic team in the chief executive’s office at Carabao Group.

Supanichvorapart has also held leadership roles at Inspirio, ABN Impact, Symphony Retail AI (formerly Symphony EYC), and Dunnhumby.

The Bangkok hub follows similar hubs opened by Behaviorally in Switzerland, Australia, the US, France, Germany and the Philippines.

Crispin Beale, group president at Behaviorally, said: “We are very pleased to welcome Vorasiri to our Asia team.

“She’s creative, collaborative, and an enthusiastic team player who will be a great addition to our team further helping us implement our strategic vision in this region as we grow to help our customers.”