Lecarpentier (pictured) was previously qualitative research director at PRS In Vivo, where she led research in fast-moving consumer goods (FMCG) categories, and has more than a decade of experience in qualitative research.

In her new role, Lecarpentier will lead Behaviorally’s qualitative team in Europe and the launch of an upcoming qualitative suite of services called PackPath and will be based in the company’s London office.

The latest new hire follows a recent expansion in Behaviorally’s worldwide presence, with new hubs opened in Paris, Los Angeles, Mexico City, Dallas, Dubai, Bangkok, Manila, Manchester, Frankfurt, Hamburg, Melbourne, Geneva, New York and Chicago.

Damien Arrouas, vice-president of market development for France and southern Europe at Behaviorally, said: “We are so delighted to have Aurélie join the Behaviorally team to help bolster the company’s growth across Europe especially with her qualitative and French background.

“With her extensive professional career in shopper research in the FMCG space, experience working with clients across a number of countries, and being able to speak multiple languages, she will be a wonderful addition to our amazing team to help support our strategic vision.”