Behaviorally hires head of Switzerland office

De Roo (pictured) was most recently senior director of business development at EyeSee, and previously worked for Perception Research Services.

In her new role, De Roo will lead Behaviorally’s Switzerland office.

Crispin Beale, group president at Behaviorally, said: “We’re very pleased to be welcoming Lonneke to our rapidly expanding team as we significantly grow our footprint throughout Europe, and globally, to meet growing client demand.”