At Beehive, Potter (pictured) will be responsible for client liaison and project management, and will also take a key role in business development.

Before joining Beehive, Potter was associate director/senior insight manager at Motif, and has previously worked for YouGov and International Data Group.

Paul Kavanagh, managing director at Beehive, said: “We’re delighted to welcome Kirsty to the team and are confident that she will play a significant role in our ambitious growth plans for 2022.

“Businesses will need to increase their focus on how to respond to and drive change in the year ahead. Kirsty’s appointment will enable us to expand our offering and support more brands as they strive to embrace change and thrive as a business.”