NEWS13 January 2020

Beano Studios expands insights team

Media News People UK Youth

UK – Beano Studios, part of publishing company DC Thomson, has appointed Pete Maginn as director of insight.

Maginn was most recently managing director at youth market research agency The Pineapple Lounge UK. Prior to joining the company in 2015, he held roles at Illuminas and Hauck Research.

At Beano Studios, Maginn will be the commercial lead, working with clients to develop solutions from Beano’s insight and data products, reporting to chief commercial officer Matt O’Mara.

O’Mara said: “Insight and data are central to our expansion plans in 2020 and there’s no-one better equipped to build on the great insight work done to date at Beano Studios.”

Maginn joins as the content business prepares to launch an expanded range of insight tools, products and services. He will work alongside current director of insight Helenor Gilmour, who will continue her work on Gen Alpha and Beano Trendspotters, as well as building the studio’s insight capabilities and products.