NEWS8 March 2013

Bauer apponts eDigital for consumer panel

New business UK

UK — British magazine owner Bauer Media has appointed eDigitalResearch to run its consumer panel.

EDigitalResearch will undertake a major redesign of the current The Inside panel, including 15 associated sites, and will be part of Bauer’s preferred suppliers for ad hoc insight studies and advertising effectiveness projects.

The media company, which owns brands such as Heat, Empire, Kiss and FHM, reaches 19m consumers every week and The Inside panel has become an integral part of Bauer’s consumer research, according to a statement.

Bauer’s research and insight director Martin Diamond said: “Within an increasingly complex media landscape, flexible panel-based research provides us with regular insight into consumer behaviours that our business and clients demand.”