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NEWS18 April 2016

Basis Research expands to US

News North America People UK

US — Basis Research has opened its first US office, in Los Angeles, led by Kate Hartzell. 

Hartzell, formerly of Hypothesis Research, has consulted for a number of brands, including Starbucks, Disney, and Gap. 

Basis is an independent consultancy that has had a presence in London for over 20 years and already has a number of US clients. 

"We have grown considerably in the past few years by combining strategic insights with clear, engaging and creative outputs," said Rune Mortensen, managing director of Basis Research.

"We already work with a number of US clients, and opening an office in LA was a natural next step that allows us to service existing clients and develop new relationships."