NEWS17 June 2020
UK – Television audience measurement firm Barb has released a beta broadcaster video on-demand (BVOD) planner for agencies and advertisers.
The planner will help companies plan advertising campaigns across television channels as well as other BVOD platforms, such as PCs, tablets and smartphones.
Barb’s planner will allow users to forecast BVOD reach for impressions planned against specified target audiences, as well as by service.
Panel and census data from Barb is included in the planner, as is BVOD and smartphone viewing data collected by media insights firm IPA Touchpoints.
The planner can be used for individual BVOD campaigns, or alongside a wider advertising campaign.
The beta version of the planner is available for user testing, and is available through TechEdge’s K2 module.
The world's leading job site for research and insight
Resources Group
Research Executive – Research Consultancy – Corporate Comms and Strategy
£27,000–£32,000 + Benefits
Resources Group
Research Manager – Consumer – Neuro / Behavioural Science
£35,000–£40,000 + Benefits
Resources Group
Research Manager – Education Research – Leading Social Research Agency
£35,000–£47,000 + strong benefits
Featured company
-
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments