NEWS17 June 2020

Barb tests beta advertising planner

Media New business News Telecoms UK

UK – Television audience measurement firm Barb has released a beta broadcaster video on-demand (BVOD) planner for agencies and advertisers.

Smart TV streaming video VOD_crop

The planner will help companies plan advertising campaigns across television channels as well as other BVOD platforms, such as PCs, tablets and smartphones.

Barb’s planner will allow users to forecast BVOD reach for impressions planned against specified target audiences, as well as by service.

Panel and census data from Barb is included in the planner, as is BVOD and smartphone viewing data collected by media insights firm IPA Touchpoints.

The planner can be used for individual BVOD campaigns, or alongside a wider advertising campaign.

The beta version of the planner is available for user testing, and is available through TechEdge’s K2 module.