NEWS21 March 2014

Banking and politics wins for ICM

New business UK

UK — ICM has announced that two of its latest projects will focus on banking and politics.

The research agency has been commissioned by The Federation of Small Businesses and the British Chambers of Commerce, supported by HM Treasury, to assess the UK business banking sector.

The Business Banking Insight (BBI) programme will ask small and medium sized businesses to share their experiences in order to provide insight into the best banking services available across the UK. The output, including breakdowns by region and business size, will then be made public via a bespoke website intended to go live in 2014. The research will be repeated on an ongoing basis every six months.

“The results of the BBI research project will help small and medium businesses to identify the banks that are best able to provide support and services for their needs, as assessed by their business peers,” said David Perry, associate director at ICM (pictured).

The agency has also been selected to recruit the audiences for the debates between Nick Clegg and Nigel Farage on Britain’s future in Europe. Audience members will be selected to represent the UK, with an equal number of people for and against British membership of the EU as well as a smaller number of ‘Don’t Knows’.