NEWS18 February 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK — B2B International has introduced a new video platform, B2B Spotlight, to its survey offer.
B2B Spotlight allows respondents to use video to capture responses at any time across any device. It incorporates an analytics engine that means videos can be transcribed and key themes and sentiment identified ‘within minutes'. Clients can explore the video data themselves, produce edited showreels and filter responses by demographics, sentiment and specific terms or topics.
“We have always been advocates of driving action from research using crystal clear reporting, workshops, and infographics," said Matt Harrison, CEO of B2B International. "New technology has enabled us to inexpensively include video clips of respondents. There is nothing like seeing and hearing a customer or a potential customer say what they think to drive action.
"This puts the focus on the voice of the customer which is why we call our innovative platform, ‘B2B Spotlight”.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
In a new series exploring how research leaders manage work and life, Research Live hears from Guy Goodwin, chief ex… https://t.co/zuqLKnAyJ3
With the beginning of a new year, it is time to dust off the reading list. Marie Hense of @TolunaCorporate recommen… https://t.co/Nbb8PUbqtj
Ipsos India reshuffles marketing and operations teams https://t.co/hgscr5zKWv #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Research/Insight Executive (Client Side) – Not-For-Profit/Sustainability
£32,000
Hasson Associates
DP Analyst
£30000–38000
Spalding Goobey Associates
Associate Director – Quantitative Research – High Quality Insight Consultancy
£50 – 60,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
@TweetMRS #inclusion Pledge: https://t.co/sB30M7Bfsh The pledge has already been signed by 94 companies . But we… https://t.co/LjmQPASCtk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments