B2B International unveils video platform

B2B Spotlight allows respondents to use video to capture responses at any time across any device. It incorporates an analytics engine that means videos can be transcribed and key themes and sentiment identified ‘within minutes'. Clients can explore the video data themselves, produce edited showreels and filter responses by demographics, sentiment and specific terms or topics. 

“We have always been advocates of driving action from research using crystal clear reporting, workshops, and infographics," said Matt Harrison, CEO of B2B International. "New technology has enabled us to inexpensively include video clips of respondents. There is nothing like seeing and hearing a customer or a potential customer say what they think to drive action.

"This puts the focus on the voice of the customer which is why we call our innovative platform, ‘B2B Spotlight”.