NEWS3 November 2020

B2B feedback platform launched for SME marketing

B2B News Technology UK

UK – SenseCheck, an online peer-to-peer platform for small- and medium-enterprises (SMEs), has opened for business.

Feedback crop

The platform will allow business-to-business SMEs to give and receive anonymised feedback on marketing plans and campaigns.

Members can upload materials to the website to receive anonymised feedback from a randomly selected peer group.

SenseCheck has been launched by Roger Jackson, chief executive of Shopper Intelligence and former Unilever and Mondelez marketer. 

Jackson said: “When I left the corporate world more than 10 years ago to set up my own business, I no longer had the means to validate my marketing plans. If as a marketing professional I found myself facing this challenge, I realised that an entrepreneur without a marketing background would find it even harder.”