NEWS22 April 2022

Ayda names chairman

News People Technology UK

UK – Research operations start-up Ayda has appointed Richard Thornton as chairman and adviser.

Richard Thornton

Before joining Ayda, Thornton (pictured) held chief commercial officer, deputy chief executive and chief commercial officer during more than 12 years at Cint.

Thornton also founded Claret & You Consulting Limited, an advisory and services firm working with early-stage companies, and is an operating partner at J12 Ventures, a Nordic-based seed investment fund in technology companies.

Ayda is a research operations business that focuses on the participant experience in qualitative and user research.

Shifra Cook, chief executive and founder at Ayda, said: “It’s a fantastic opportunity for us, to have Richard join.

“His experience and knowledge of the industry will be exceptionally important as we continue to grow as a business.”