NEWS4 December 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS4 December 2014
UK — The reaction from the UK public to George Osbourne’s Statement was more positive than any other political events on social media in 2014, according to analysis.
Twitter analysis of yesterday’s Autumn Statement by think tank Demos and pollster Ipsos MORI, along with University of Sussex and CASM, revealed that there were 46,000 tweets generated overall, equalling around 780 tweets a minute. This surpassed both of the party conference leader speeches earlier in the year.
The analysis also revealed that the reaction from the general public was more positive than any other political event seen on social media in 2014. Over the course of the speech, Osbourne received three ‘boos’ for every ‘cheer’ (compared to Ed Miliband’s four boos to every cheer at the Labour party conference and Cameron’s 10 boos to every cheer at the Conservative conference).
The positive reaction came once Osbourne had moved from reciting budgets to announcing pledges, covering corporation tax, postgraduate student loans and stamp duty, the analysis revealed.
“George Osborne is one of the most disliked men on Twitter but today was actually a great performance for him,” said Carl Miller of Demos. “Our analysis found distinctly more cheers than any other politician has received for set-piece political events this year, including conference speeches and televised debates.
“People booed the integrity of the Government’s record but they cheered the policy announcements. Especially stamp duty which has a net positive response from the online commentariat – practically unheard of.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Julian Adams of @decodingloyalty reflects on how drawing on social identity can help marketers to challenge the sta… https://t.co/TcdyOopBeL
Google tests AI chatbot https://t.co/mLfLNNmDeN #mrx #marketresearch
Insight Association seeks clarity on Colorado Privacy Act https://t.co/9IBlTufUNb #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Client Director – Brand
£60000–70000
Spalding Goobey Associates
Research Director – Mixed Methods –Corporate, Public and Social Affairs Insights
£65 to 90,000 + Bens
Resources Group
Senior Behavioural Science Consultant – Leading Innovation Consultancy
£50–60,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @amsr_uk: NEW BOOK LAUNCHED on "British love affair wd pets" uses Archive as a source "From pet economics to pet cemeteries, this wo…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments